Ateneo, MBC launches the Beat FM 89.5

The Ateneo de Naga University and the Manila Broadcasting Company (MBC), the nation’s largest radio network and a member of the Elizalde Group of Companies, has trekked new grounds in media and communications here in the Bikol region with the launching of the Beat FM 89.5.

The station has its first actual broadcast last July 1, 2005 but it will have its formal broadcast launch on July 29, 2005. The ceremonial switching will take place at the 4 Pillars of the Ateneo de Naga University. Expected to witness the historic event are members of the Ateneo academic community and its alumni and invited guests and friends from the local academic, government and mass media sector.
The Beat promises to provide its target audience with varieties of RnB and Jazz music. With an authorized power of up to 10,000 kilowatts, it aims to mark itself as an instrument for the University’s religious, cultural and educational extension in Naga and Bikol. Airing time starts at 5 a.m. until 9 p.m. during the first few months of the operation. It has plans of extending its program until 12 midnight in the near future.

Mr. Noel Volante, a long-time faculty of the Media Studies Department of Ateneo, is its Station Manager. Mr. Marco Monteagudo, a well-known and seasoned disc jockey in Naga, acts as the Production and Programming Head. The Events and Marketing Head of the station is Media Studies instructor Ms. Rochelle Manalang.

As part of the radio launch, a blast-off party will be held at Clubm8 on July 30, 2005.

For inquiries about the Beat, contact 472-8282 or 472-2882 and look for Mr. Noel Volante.