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A comprehensive seminar on strategic public relations and communications management is scheduled at the Asian Institute of Management (AIM) on Friday, June 23.

        Sponsored by the Publishers Association of the Philippines, Inc. (PAPI), the seminar scheduled from 8:30 a.m. to 5:00 p.m. is an advanced communications program and strategic public relations course designed to help public relations practitioners and information officers enhance their professional skills and competencies which would enable them to succeed in their career.

        Top PR subjects include 1) Strategic Communications, 2) Crisis Communications Strategy, 3) Public Relations Functions and Practices, 4) Positioning and Communications Strategy, 5) Internal Communications, 6) Working with the Media, 7) Delivering the Strategic Message, 8) Corporate Communication in Digital Age, 9) Political Communications, 10) Advertising and Integrated Communications, 11) Business and Media Writing, and other relevant topics.

        Seasoned PR veterans led by Winston Marbella of the Public Relations Society of the Philippines (PRSP) will lead the panel of lecturers. Quintin Pastrana, a noted expert on advertising and media, will direct the proceedings of the PR seminar as moderator.

        Expected to attend the strategic communications management event are:

* PR practitioners and public information executives (both old and new from the public and private sector) who seek a deeper understanding of their profession;

* Senior executives, including managers, middle managers, supervisors who wish to know more about the significance and relevance of PR to corporate governance;

* Public relations practitioners and public information executives desiring APR accreditation;

* Entrepreneurs of small and medium enterprises desiring to make full use of knowledge in consumer behaviors and marketing strategy.

        For further information, parties desiring to attend may contact the PAPI Advanced Communications Project Center at 8929278, Unit 206, Cityland Condominium VIII, Sen. Gil Puyat Avenue, Makati City. CP 09209094379, fax inquiry at 8944687, or email papi@gawab.com.