MANILA -- Erectile dysfunction is not a hard problem to solve. So relax—and let People for the Ethical Treatment of Animals Asia-Pacific (PETA) fill you in.

       PETA is launching a new ad campaign targeting motel patrons, with posters that explain how eating meat can cause impotence. Showing a motel patron who is obviously not “up” to the task next to the tagline “Eating Meat Got You Down? Get It Up—Go Vegetarian,” the new ad will be erected in lobbies of various hotels throughout Manila.

       The ad aims to remind meat-eaters that what goes on in the kitchen has a lot to do with what goes on—or doesn’t—in the bedroom. The cholesterol in meat, eggs, and dairy products causes hardening of the arteries, which slows the flow of blood to all of the body’s organs, not just to the heart.

       Consumption of meat and other animal products has also been conclusively linked to heart disease, strokes, diabetes, obesity, and several types of cancer. These conditions can be prevented—and even reversed—by trading in greasy crispy pata and fried chicken for vegetarian lumpia and adobong kangkong.

       Eating meat also causes animal suffering. Chickens and pigs in factory farms are mutilated without any painkillers, denied everything that is natural and important to them, and treated like nothing more than meat machines. Millions of animals are scalded to death or dismembered alive.

       “PETA wants to turn clogged-up carnivores on to the wonders of ‘veggie Viagra’—vegetarian cooking—as an easy way to make the world a happier place for animals as well as for lovers,” says PETA Director Jason Baker. “A man who stuffs his belly full of dead pigs in the kitchen might end up delivering dead wood in the bedroom.”