VISTA Land & Landscapes is aggressively making its presence felt in more cities and municipalities in the country, including Naga City where it recently acquired a 4.5 hectare land for real estate development in Barangay Del Rosario, along the national highway leading to nearby Pili, Camarines Sur and Albay province.
Vista Land is the listed holding firm for most of the real estate assets of Senate President Manuel Villar.
Reports said the company remains bullish on the property sector due to the continued strong demand from overseas Filipino workers (OFWs), low inflation, stable interest rates and an appreciating peso.
Vista Land president Jing Serrano disclosed 60 percent of Vista Land’s sales come from the OFW market.
Naga and Camariner Sur are conceded to have the bigger number of families with their breadwinners as OFWs which saw the mushrooming of subdivision houses in the city.
Vista Land is expanding its regional hold through its Communities Philippines which is currently developing the “Tremezzo” subdivision homes in Naga City. It has its sales office at Avenue Square along Magsaysay Avenue, Naga City.
It has been reported that Vista Land is allotting P12 billion to P13 billion for its capital expenditures where 30 of its 40 new projects are mostly located in the provinces. The company already has a presence in Pangasinan, Pampanga, Bulacan, Batangas, Iloilo, Cebu, Leyte, Cagayan de Oro, and Davao. Plans are also underway in Ilocos Norte and Gen. Santos City.
Nationwide, it has the widest geographical reach with 84 projects covering 1,167 hectares under development in 33 cities and municipalities. For 2008, it lined up 40 new projects with a combined sales value of P50 billion.
Projects in the provinces will focus on the low- to middle-income sector with units priced between P1.5 million to P3.5 million.